If you never have used SunSilk before, you definitely need to start. This shampoo is awesome for several reasons. First, the smell is nice — not too strong but definitely there. I also could smell the nice smell the rest of the day in my hair. It isn’t too flowery or anything like that, so Bill doesn’t feel bad for using it. My house is also extremely dry. I usually have static hair (you know, it sticks to everything and you walk around zapping people). With this shampoo, I don’t have that problem anymore. I even tested it with my Columbia jacket that always makes my hair stand on end. Needless to say, it passed the test. The other thing I really liked is that I didn’t need to use a conditioner. By using the shampoo alone, I was able to have nice, smooth hair that didn’t have static cling capabilities. I am impressed which is hard to do with shampoo alone. I am in the process of trying out some of the other products they have too and will let you know what I think of them. However, from what I have seen so far, they have a new customer on their hands.